Yahoo! Finance: "De Beers Group Celebrates Return of the Iconic "A Diamond is Forever" Tagline With "Nature’s Mic Drop" Art Exhibition Curated by SEEFOOD ROOM"
Yahoo! Finance, 6 December 2023
Actor Janice Man appointed as Natural Diamond Ambassador
De Beers Group has always been a pioneer in the natural diamond industry, dedicating years to preserving the legacy of natural diamonds while strictly adhering to ethical sourcing principles. In September of this year, De Beers Group announced the return of its celebrated "A Diamond is Forever" tagline with an additional US$20 million investment, just in time for gift giving this holiday season.